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Industry Relations
The knowns and unknowns of NAR leadership decisions
Nov 20, 2024
The hosts explore the complexities of leadership decisions in real estate, focusing on NAR's CEO and membership challenges for 2024. They dive into membership retention strategies amidst controversies and discuss the fallout from a $2 billion broker club. A lively debate unfolds about effective leadership, emphasizing the importance of visible action versus behind-the-scenes work. Additionally, the role of member surveys in fostering communication and rebuilding trust in leadership is highlighted, making for a thoughtful conversation filled with insights.
58:51
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Quick takeaways
- Nakia Wright’s first year as CEO of NAR highlights the complexities of leadership decisions during turbulent times and the need for transparency.
- Retention of NAR membership amidst controversies reflects effective communication strategies and the importance of restoring trust within the real estate community.
Deep dives
Importance of Agent Engagement in Real Estate
In the current challenging real estate market, fostering buyer loyalty and motivation is critical. The discussion emphasizes leveraging technology, specifically One Home by CoreLogic, to enhance client collaboration and provide an engaging experience. One Home is noted for its high customer satisfaction rates and exemplary repeat user visits, demonstrating the importance of integrating advanced data systems in real estate practices. Agents are encouraged to remind their MLS members of the benefits offered by One Home to maintain client trust and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode