Frequent Miler on the Air Hashing out Hilton's Devaluation | Coffee Break Ep56 | 5-20-25
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May 20, 2025 Hilton has raised the top standard room rates for many hotels, causing a stir among travelers. Some properties have seen point increases of up to 5,000 or more, particularly at high-end locations. There's a growing concern about the devaluation of Hilton Honors points and how it affects customer trust. The lack of communication from Hilton adds to the frustration, as people navigate these changes. Discussions include strategies to maximize point value despite the rising costs and the uncertain future of the loyalty program.
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Plan For High-End Price Surges
- Budget for Hilton redemptions at the high end with caution due to unpredictable award prices.
- Plan based on the highest expected points needed since more increases can happen unexpectedly.
Sharp Point Hikes at Luxury Hotels
- The Waldorf Astoria Maldives increased from 150K to 200K points per night.
- Riverview Ranch in Montana jumped from 110K to 200K points, showing sharp top-tier increases.
Top-End Increases Don't Lower Median Value
- Hilton's top-end point price increases do not affect the median value of Hilton points.
- Most Hilton redemptions still offer about half a cent value per point, preserving overall point value.