#22 - "The Content Strategy Playbook" - Content Creation, Lead Management, The Role of AI & more

Nov 29, 2024

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Today’s guests are Lara Acosta, Luke Matthews, Matt Barker, Sam G. Winsbury, and Jacob Pegs.

Lara is a personal branding expert and founder of Literally Academy, boasting 20M+ impressions and a #1 LinkedIn creator title. Luke is an AI-driven ghostwriter with 175,000 followers, known for teaching how to craft posts with precision in just 7 days. Matt is a solopreneur copywriter who left a corporate job to build a thriving business teaching others to attract dream clients through organic content. Sam is the founder of a personal branding agency that has built over 150 brands, achieving millions in inbound leads for clients. Jacob is a former agency owner turned business coach who scaled his consulting business to $500K+ annually, specializing in content-led growth strategies.

And I'm your host, Harry Phokou, I ghostwrite and get LinkedIn done for you.

In this episode, we talk about our approaches to writing, managing leads, and using AI in content creation. We also share tips on building connections, making the most of video content, and deciding what really matters on LinkedIn.

Whether you're new to LinkedIn or looking to refine your strategy, this episode has practical advice to help you grow your presence and get results.

Connect with the guests:
Lara: https://www.linkedin.com/in/laraacostar/
Luke: https://www.linkedin.com/in/lukematthws/
Matt: https://www.linkedin.com/in/mattjbarker1/
Sam: https://www.linkedin.com/in/sam-g-winsbury/
Jacob: https://www.linkedin.com/in/jacob-pegs/

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

Chapters:
00:00 Introduction to LinkedIn Live and Mastermind Session
04:25 Discussion on Writing Processes
28:11 Managing Leads and Contacts with CRMs
37:04 The Significance of Vanity Metrics
48:35 The Role of AI in Copywriting and Content Creation
52:56 The Power of Video Content on LinkedIn
54:54 Finding the Right Balance Between AI and Human Creativity
57:17 Unique Services and Expertise Offered by Each Participant
01:33:57 Writing with AI and Editing
01:35:47 Dealing with Difficult Clients
01:40:48 Figuring Out Your Offering
01:45:07 Understanding the LinkedIn Algorithm
01:50:28 Staying Motivated: Long-Term Vision and Outreach
01:56:38 Responding to Comments and Community Building
02:06:36 Monetizing Content on LinkedIn
02:09:36 Building a Niche Community