Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

Antoine Lamy is the co-founder of Raive, an online donation platform working with influencers and artisans to help charities raise money. Prior to launching Raive, Antoine was a senior performance marketing manager for Uber. He’s also worked for BlaBlaCar and Addict Mobile.

Questions Antoine Answered in this Episode:

• What is the mobile marketing community like in France?
• How many channels were you managing in a given month at Uber?
• How did you measure incrementality on a channel like Facebook?

Timestamp:

• 1:40 France’s mobile marketing scene
• 5:12 Testing 20+ channels at Uber
• 11:11 Moving from paid ads agencies to programmatic in-house
• 14:15 Measuring incrementality with Facebook
• 23:00 The creation of Raive

Quotes:

(20:17-20:33) “The first thing we did at Uber, we were the first to do it, was to look at incrementality for acquisition, specifically. That’s where it’s really difficult because how can you look at a control treatment method when you don’t know the users.”

Mentioned in this Episode:

• Antoine Lamy - LinkedIn
• Raive
• Uber
• Addict Mobile
• BlaBlaCar