Episode 770: How I Stopped Posting Like Everyone Else

I was thinking about influence, power, and how people respond to voices they trust. It came up while talking about a book called Anointed, and it led me straight back to social media and why most content never connects.

The biggest platforms in the world decide what gets shown based on what people already respond to. That forced me to get honest about who I am trying to reach and how I show up. After working with Facebook and Instagram for four years, I built a simple process that I still use today. I call it STAY.

In this video, I explain how I use STAY to decide what I post and why it works. I walk through how I sell with stories instead of constant announcements, how I teach things people already ask me about, how I give advice tied to what I actually enjoy, and why showing up consistently matters more than trying to look polished.

This is the same framework I used to figure out what people respond to over time instead of guessing every day.

What you will learn:
• How I use stories instead of constant selling
• How I decide what to teach on social media
• Why personal interests help content connect
• How I review what works after 30 days

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