How To Grow On Social Media (Even If You Have 0 Followers)
Oct 15, 2023
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This podcast discusses strategies for growing on social media, including how to gain followers and get eyes on your content. The speaker shares personal experiences with burnout and provides insights on monetization through products and tutorials. They emphasize captivating attention and delivering value, as well as the power of shared content and mastermind groups. Finally, they address misconceptions about social media and managing expectations for growth.
Collaborating with other creators through masterminds or engagement groups can help you grow on social media.
Writing persuasive content with engaging hooks, relatable problems, actionable solutions, and desirable benefits is crucial for capturing and holding audience attention on social media.
Deep dives
Gaining Followers and the Reality of Social Media Growth
The speaker starts by highlighting the importance of learning how to gain followers from someone who has already achieved success in social media. They share their own experience of starting as a photographer on Instagram and later transitioning to photo editing. They emphasize the need to get content in front of people and get it shared by accounts with larger audiences to grow. The speaker also discusses the challenges of starting with a low follower count and the importance of social proof. They mention the potential monetization opportunities for artists through curation accounts and share strategies for getting seen by such accounts.
Writing Persuasive Content for Social Media Growth
The speaker explains the importance of writing persuasive content to capture and hold the attention of the audience. They offer six key elements for writing persuasive posts: engaging hook, relatable problem, actionable solution, desirable benefit, confidence or polarization, and novel perspective. They emphasize the need for writers to constantly refine their best ideas and iterate on them using data. By analyzing the highest-performing content, writers can improve the persuasiveness and impact of their writing over time.
Traffic Mechanisms for Getting Eyes on Your Content
The speaker discusses four traffic mechanisms to increase visibility and engagement on social media. They highlight the importance of replies, where engaging comments can capture attention and lead to profile visits. They also recommend leveraging quote posts, where others repost or share your content with commentary. Reposting and manual DMs are advised as effective ways to get your content in front of more people. The speaker stresses the importance of creating valuable and shareable content that resonates with your target audience.
Controlling Your Social Media Growth: Strategies and Considerations
The speaker shares strategies for controlling social media growth. They emphasize the benefits of being part of a mastermind or engagement group, where creators collaborate, share each other's content, and help each other grow. Paid growth is also discussed, highlighting the authenticity and value of content shared through this strategy. The speaker encourages understanding the balance between short-form and long-form content, leveraging curation, and remixing popular ideas. Lastly, they suggest considering paid growth opportunities, engaging in manual DMs, and iterating on strategies for sustained growth.