Today's guest is Thomas Vladeck, Co-Founder and Co-CEO at Recast. in New York. Driven by a mission to rid the world of wasted marketing spend, Recast are committed to using the world’s most advanced techniques and technologies to solve the most important problems in marketing measurement. By helping marketers better measure and optimize their marketing budgets, Recast is helping businesses grow more profitably and invest more money in improving products rather than wasting money on useless advertisements.

Tom co-founded Recast with Michael Kaminsky in 2019, creating the most advanced platform for measuring marketing effectiveness. His focus is mainly on underlying model and applications such as forecasting, optimization and experiment planning. Prior to co-founding Recast, Tom built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike. He also holds a master’s degree from the London School of Economics and an MBA from Wharton.

In today's episode, Thomas talks about:

His background and journey to co-founding Recast,

How Recast optimizes spending, forecasts accurately and tracks performance,

Automating modelling to excel in accurate forecasts,

Their unconventional startup journey and milestones to date,

AI's rapid change, small data challenges & GPTs for interface design, and

What makes Recast a great place to work