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The Tom Ferry Podcast Experience
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Apr 17, 2024
Guest Zachary Foust shares TikTok tactics for real estate, engaging Gen Z & Millennials. They discuss open house strategies, tech news on content length, and leveraging TikTok for leads and brand recognition.
19:14
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Quick takeaways
- LinkedIn values evergreen content for quality over quantity, influencing social media algorithms.
- TikTok and Instagram test longer video runtimes to boost engagement and viewer retention.
Deep dives
LinkedIn Algorithm Embraces Evergreen Content
LinkedIn has updated its core algorithm to value evergreen content, rewarding creators for content that remains relevant over time. This shift focuses on quality over quantity, aiming to promote valuable posts to the right audience. This encourages the creation of content that remains significant beyond its initial posting, potentially influencing other social media platforms to follow suit.
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