Jack Friks, founder of PostBridge, created a social media scheduling tool born from his own frustrations with digital clutter. He discusses the evolution of social media towards authenticity and how to stay genuine amidst pressures for popularity. Jack shares his journey of building lean products as a solopreneur and underscores the need for human connection in an AI-driven world. He also highlights the benefits of effective content creation strategies and the importance of balancing automation with authentic engagement.
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insights INSIGHT
Authenticity Wins on Social Media
Authenticity in social media is about being human and showing flaws openly.
Genuine, flawed expressions stand out amid a lot of junk content.
insights INSIGHT
Focus on Value, Not Followers
Growth should come from creating real value rather than chasing follower numbers.
Followers increase as a byproduct when you focus on doing meaningful work and sharing it.
volunteer_activism ADVICE
Choose Kindness to Attract People
Be kind and considerate in your communication to avoid alienating others.
Choose a tone that attracts like-minded, friendly people to build a positive community.
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Jack Friks (@jackfriks) is the founder of PostBridge, a social media scheduling tool that grew from his own frustration with spending hours posting across platforms to a $18k/month business. We explore the evolution of social media toward authenticity, the challenges of building lean products as a solopreneur, and how to navigate the noise while maintaining a genuine human connection in an AI-driven world.
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The Bootstrapped Founder 