Lisa Morton: Turning Adversity into Focused Purpose

Sep 27, 2022

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Lisa Morton is the CEO and founder of Roland Dransfield, one of the most established communications agencies in Manchester, England. For the last 24 years, Lisa has worked to forge meaningful, lasting business relationships that create both business growth and social impact alongside her team of award-winning strategists, journalists, creatives, digital, and social media specialists. Now with a London office and a partnership with an LA-based

agency, of which the founder is a former Roland Dransfield team member, Lisa is continuing to expand Roland Dransfield and explore new paths for growth.

Lisa’s commitment to purpose-driven work is exemplified by Roland Dransfield’s “We Built This City” podcast, a podcast series that hears from Mancunians, born, bred, and adopted, who put their heart into Greater Manchester. The podcast has been nominated for Best Business Podcast by the prestigious British Podcast Awards and celebrates stories of determination, loyalty, and diversity across culture, arts, politics, sport, music, and business. Roland Dransfield’s other recent award wins include PR & Marketing Agency of the Year, Marketing Personality of the Year (Downtown in Business), Best PR/Social Agency Campaign (MPA), Small PR Agency of the Year (MPA), PR Agency of the Year (MPA) and Best PR Agency (The Talk of Manchester). They are currently shortlisted for Prolific North Best PR Agency and Best Digital Campaign and Best Social Impact Award 2020 (Downtown in Business), among others.

25 years ago, it became apparent to Lisa that the only way to work somewhere that had suitable goals and values as an enterprise was to start it herself. Almost immediately, her talent for creating relationships became apparent when Manchester suffered a devastating bombing. Lisa got involved heavily in rebuilding the city centre and over the years has played a large part in helping to regenerate neglected parts of the city centre to create the new key “pillar” neighborhoods that make up the city. As a result, Lisa has been at the forefront of the response to crises in her community, and her commitment to social impact in the business community has driven her to help others to do the same.

In this episode, Dean Newlund and Lisa Morton discuss:

How crisis reveals our identity and creates progress
Organizations that stay and get stronger together
Adding value during adversities
Working with others who are aligned with your values

Key Takeaways:

Adversity can create a lot of beauty and positive progress. It is where our true identity is tested. We can only know who we really are or who our team members are when we go through a crisis.
Organizations that figured out who they were, what their purpose was, and what their values were are those that stayed together and got stronger.
Companies that add value during adversities will be remembered. Companies that don’t add value during adversities will also be remembered.
People will be able to work more effectively and happily when they work with others who are aligned with their own values and purpose. Ideally, organizations must choose clients that are aligned with their values and purpose.

"Plant trees you’ll never see. Leave a legacy out of respect for those who follow." — Lisa Morton

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Check out their podcast, We Built This City, by clicking on this link: https://www.rdpr.co.uk/we-built-this-city-podcast/

Connect with Lisa Morton:

Website: https://www.rdpr.co.uk/

Twitter: https://twitter.com/lisamorton

Instagram: https://www.instagram.com/lisam2301/

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I