From Bankruptcy to Multi-Million Dollar Creator Business with Heidi Easley

Dec 25, 2025

Heidi Easley, a former teacher and entrepreneur, transformed her passion for art into a multi-million dollar empire with Texas Art & Soul. She candidly shares her journey from bankruptcy to success, detailing how she pivoted from selling painted surfboards to leading paint parties and creating a thriving membership model. Heidi emphasizes the importance of embracing numbers in business and the value of mentorship. Her story inspires anyone looking to turn creativity into a profitable venture, proving that no dream is too big!

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ANECDOTE

From Bankruptcy To Surfboard Breakthrough

Heidi filed for bankruptcy, lost her house, and started painting mini surfboards to heal and earn money.
A tipsy night and sudden rush of orders turned that booth failure into 1,000 surfboards sold in two months.

ANECDOTE

Paint Parties Became The Real Business

Heidi discovered paint parties after being hired to teach and realized she could make $400 or more in a few hours.
That revelation shifted her from selling goods to teaching events that generated thousands per night.

ADVICE

Diversify Revenue To Reduce Risk

Build multiple revenue streams so one failure doesn't sink your family like bankruptcy once did for Heidi.
Combine in-person services, affiliate income, memberships, and courses to diversify cash flow.

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She went from bankrupt and scraping together gas money… to building a 7-figure business teaching paint parties. 🎨

In this powerful conversation, Heidi Easley shares how she turned creativity into a thriving business—and how you can do the same. From selling handmade surfboards to leading thousands of artists and crafters, her story is proof that no niche is too small and no dream is too big.

Whether you’re an artist, coach, or product seller—this one will inspire you to chase your passion with purpose and persistence.

🎧 Hit play and see why this became one of the top 5 most downloaded episodes of 2025!

Click play to hear all of this and:

[02:17] Discover how a seemingly simple idea turned into a scalable, profitable business.

[04:00] A raw and honest look at what it means to rebuild after financial devastation.

[06:00] An emotional story of rejection, reinvention, and how one paint booth almost crushed the dream.

[10:15] What happened when 150 kids kept asking for painted surfboards—and how that demand changed everything.

[14:50] The shift from selling handmade goods to empowering others through workshops and courses.

[21:45] Why embracing the numbers side of business was the game-changer for long-term success.

[28:00] The behind-the-scenes insight into how mentorship and peer feedback helped elevate the business to new heights.

Connect With Heidi Easley:

Instagram: https://www.instagram.com/texasartandsoul_/
Website: https://texasartandsoul.com/
YouTube: https://www.youtube.com/c/TexasArtandSoul

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode608

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