Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring? Ep 746 Building Digital Trust In Hiring
Nov 16, 2025
In this engaging conversation, Gal Borenstein, CEO of Borenstein Group and author focused on digital trust, shares insights on the evolving landscape of employer branding in a high-tech world. He explains how automation in hiring can erode human connection and emotional intelligence. Gal introduces his Digital Trust Framework, offering strategies to rebuild authenticity and trust with candidates. He emphasizes the ethical use of AI as a tool to enhance, not replace, human interaction, and discusses the critical role of communication during times of crisis.
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From Handshakes To Hollow Interactions
- Recruiting shifted from in-person relationship-building to faceless, automated interactions that erode emotional connection.
- Gal Borenstein says this loss of emotion reduces authenticity and weakens trust between employers and candidates.
Narrative No Longer Controlled By Employers
- Company narratives no longer control reputation because social media and review sites shape public perception first.
- Gal warns that candidates judge employers using external content before any direct contact occurs.
Start With A Trust Audit
- Audit your external trust signals and measure how the public perceives your employer brand regularly.
- Use reviews, social listening, and candidate feedback to identify gaps between promise and reality.
