The Edward Show Google Kills “num=100”: Why It’s Actually Good for SEOs
Sep 30, 2025
Google's recent removal of the num=100 parameter has sparked debate in the SEO community. Surprisingly, this change might actually benefit SEOs by reducing competition from AI tools like ChatGPT. A wild tale unfolds as an 'expert' nearly jeopardizes a site by disavowing its legitimate backlinks, highlighting the importance of using disavow tools wisely. Listeners learn key lessons about backlink management and the necessity of vetting SEO professionals before seeking help.
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Search Result Depth Now More Valuable
- Google removed num=100 likely to limit AI tools' ability to scrape deep SERP results.
- This change may make page-one visibility more valuable for both Google and AI answers.
AI Tools vs. Google's Business Model
- AI answer services likely relied on scraping many results, so restricting deep SERP access protects Google's ad model.
- Fewer visible publishers means less competition for SEOs who target page-one rankings.
Optimize For Page-One And Video Metadata
- Optimize for page-one placements because AI answers will default to top results.
- Use keyword research and place keywords early in video titles and descriptions to influence AI and SERP visibility.