🎧 Healthcare Copywriting with Lauren Hermann: How Clinicians Can Pivot, Write, and Thrive

Healthcare copywriting is a growing field where clinicians like Lauren Hermann are turning their medical expertise into powerful marketing skills. In this episode, Lauren shares her journey from medical speech-language pathologist to agency-owning copywriter, helping others succeed in the healthcare space through strategic communication.

If you’re a clinician considering a career pivot, struggling with private practice marketing, or looking to explore email marketing for healthcare, this conversation is tailor-made for you. Lauren breaks down the steps she took during a difficult telehealth career change, how she made her skills transferable, and what niches in copywriting for doctors and healthcare providers are most profitable.

You’ll learn how Lauren leverages storytelling, marketing psychology, and her clinical background to craft persuasive content that resonates—and how her agency now helps others do the same. She also shares how clinicians can transition from burnout to business owner, use AI in copywriting without losing the human touch, and even build a digital nomad clinician lifestyle under Act 60 Puerto Rico.

Whether you're looking for a more flexible, fulfilling career or real answers on how to start writing copy that converts—this episode delivers insight, clarity, and a clear roadmap to get there.

00:00 – Intro & Lauren’s transition from clinical work02:15 – Why COVID sparked a career pivot03:55 – Transferable clinical skills in copywriting05:45 – Who hires healthcare copywriters & why07:10 – Why email marketing for healthcare is high ROI08:45 – Where blogs fit in & what’s changing09:50 – Mistakes clinicians make in their marketing11:45 – Why clinicians are uniquely skilled for this13:30 – Using AI in copywriting the right way15:45 – How her husband (a radiologist) views AI16:45 – Building a digital nomad clinician lifestyle18:10 – Tax perks of Act 60 Puerto Rico20:15 – Mindset that helped Lauren pivot successfully21:30 – Where to connect with Lauren