Personal Injury Mastermind w/ Chris Dreyer 380. Bonus: SEO and AI Search Non-Negotiables with Chris Dreyer – PIMCON
Jan 5, 2026
Chris Dreyer dives into the evolving landscape of SEO influenced by AI search. He reveals crucial insights on where AI pulls information for lawyer rankings, highlighting lesser-known platforms like Reddit and Wikipedia that impact visibility. The importance of reviews, quality content, and strategic links is emphasized as key to being discovered. Dreyer also shares actionable tactics for leveraging profiles on Justia and Super Lawyers, along with the significance of maintaining an engaging presence on social media. The urgency of adapting to AI-driven discovery is clear!
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AI Is Reshaping Search Volume Fast
- AI-driven discovery is already changing search behavior with 1.7 billion users across tools today.
- If Google enables AI mode widely, monthly users could reach ~4 billion and radically shift discovery channels.
Use LLMs To Audit What They Cite
- Use ChatGPT and other LLMs to inspect what sources they cite for local legal queries.
- Update your website content and case result pages to match the facts and phrases those tools surface.
Reddit And Wikipedia Power LLM Citations
- LLMs heavily draw from Reddit, Wikipedia, YouTube, Google, and Yelp when sourcing legal authority.
- Reddit and Wikipedia rank especially high as information sources for AI overviews.