Business Wars Xbox vs Playstation (REMIX) | Dis-Kinect | 3
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Jan 3, 2024 In 2007, both Xbox 360 and PlayStation 3 find themselves in serious trouble. Microsoft battles the infamous 'Red Ring of Death,' leaving gamers frustrated. Meanwhile, Nintendo surges ahead with its innovative Wii. But then, Microsoft revolutionizes gaming with the Kinect, offering a fresh direction for Xbox. This sparks a fierce rivalry with Sony, as both companies strategize to win over gamers. The podcast dives deep into the intense competition, exploring innovation, marketing tactics, and brand loyalty that shaped the gaming world.
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Red Ring of Death Crisis
- In 2007, Xbox 360 users faced the widespread "Red Ring of Death" hardware failure.
- This led to overwhelmed customer support and a PR crisis for Microsoft.
Microsoft's Costly Fix
- Peter Moore proposed extending the Xbox 360 warranty and halting production to address the hardware issues.
- Steve Ballmer approved the $1.5 billion plan, a cost prohibitive to competitors.
Kinect's Development
- Don Mattrick challenged Alex Kipman to develop a controller-free gaming experience using body tracking and voice commands.
- Kipman thought this was impossible but gathered a global team and created a prototype within a year.
