LIFTS Episode 93 - W3Fit Live: Industry Consolidation, Robotic Massages & Celebrity Endorsements

Live from W3Fit North America, Matthew Januszek and Mohammed Iqbal sit down with guests Star Sage and Loryn Huff to discuss the latest fitness industry trends.

From billion-dollar wearable valuations to AI-powered recovery and celebrity-backed fitness ventures, this panel explores the future of wellness.

Key Topics:

• Oura's $11B valuation and the future of wearables.
• Closed vs. open data ecosystems in fitness tech.
• Tom Brady's AI-powered massage company and scalability concerns.
• The evolving role of recovery as an essential moat for gyms.
• Dua Lipa's investment in Pilates and Gen Z engagement.
• How premium clubs deliver longevity, not just sweat.
• Celebrity partnerships vs. real consumer impact.
• Industry identity, intentionality, and member retention strategies.

👉 Learn more about W3Fit:

https://weworkwellevents.com/w3-fit/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@escapefitness.com for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness

🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue

Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro & Welcome

01:14 Oura's $11B Valuation – What It Means

07:37 Tom Brady & AI Massage Debate

14:37 Dua Lipa Joins Pilates Movement

18:32 Recovery as the New Fitness Moat

20:27 Intentional Member Experiences

21:57 Industry Takeaways

24:42 Ecosystems, Not Just Workouts

25:12 Closing & Thanks