Philanthropisms
Mandy van Deven & Chiara Cattaneo: Building and resourcing narrative power
Jun 20, 2024
Philanthropy and social change experts Mandy van Deven and Chiara Cattaneo discuss the importance of narrative power in civil society, challenges in shifting prevailing narratives about philanthropy, significance of ecosystem approach in resourcing narrative work, and tensions between urgency of social issues like climate crisis and patience required for narrative change. They emphasize the value of inclusive perspectives and intentional resourcing in narrative work within philanthropy.
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Quick takeaways
- Narrative power in philanthropy focuses on shaping beliefs and interpretations, crucial for social change.
- Narrative work challenges traditional impact measurements, emphasizing qualitative data and process-oriented strategies.
Deep dives
Definition of Narrative Power in Philanthropy
Narrative power in philanthropy is about the held beliefs shaping interpretations and constructions of the world. It includes knowledge, emotions, experiences used to legitimize current beliefs and determine future possibilities. Narratives play a crucial role, moving beyond short-term tactical messaging to address deeply ingrained belief systems. An example highlighted is the campaign for marriage equality in the US, showcasing strategic storytelling efforts that impacted social validation and legal rights.
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