Mandy van Deven & Chiara Cattaneo: Building and resourcing narrative power
Jun 20, 2024
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Philanthropy and social change experts Mandy van Deven and Chiara Cattaneo discuss the importance of narrative power in civil society, challenges in shifting prevailing narratives about philanthropy, significance of ecosystem approach in resourcing narrative work, and tensions between urgency of social issues like climate crisis and patience required for narrative change. They emphasize the value of inclusive perspectives and intentional resourcing in narrative work within philanthropy.
Narrative power in philanthropy focuses on shaping beliefs and interpretations, crucial for social change.
Narrative work challenges traditional impact measurements, emphasizing qualitative data and process-oriented strategies.
Deep dives
Definition of Narrative Power in Philanthropy
Narrative power in philanthropy is about the held beliefs shaping interpretations and constructions of the world. It includes knowledge, emotions, experiences used to legitimize current beliefs and determine future possibilities. Narratives play a crucial role, moving beyond short-term tactical messaging to address deeply ingrained belief systems. An example highlighted is the campaign for marriage equality in the US, showcasing strategic storytelling efforts that impacted social validation and legal rights.
Challenging Narratives Within Philanthropy
Within philanthropy, the focus on external narratives often overlooks internal narratives shaping institutional perceptions and practices. Addressing deeply ingrained narratives within philanthropy is crucial to redefining roles, power dynamics, and resource perceptions. Examples discussed include narratives on philanthropy's role in society, power dynamics, resource abundance, competition vs. collaboration, and urgency vs. long-term impact.
Narrative Change and Impact Measurement
Narrative change work challenges the notion of traditional impact measurements, emphasizing the value of qualitative data over quantitative metrics. Narrative work demands a shift from linear outcome-driven strategies to adaptive, process-oriented methodologies. The narrative approach questions the notion of setting rigid goals and timeframes, highlighting the need to embrace uncertainty in complex societal change initiatives.
Ecosystem Level Collaboration for Narrative Power
Narrative work necessitates an ecosystem level approach, emphasizing collaborative efforts and infrastructure to support narrative power building. Challenges exist in funders' willingness to support abstract infrastructure needs, hindering the narrative power progress. Embracing an ecosystem perspective requires desiloing support, promoting diversity, and valuing process over immediate outcomes for sustainable narrative change.
In this episode we talk to philanthropy and social change experts Mandy van Deven and Chiara Cattaneo about their work on building and resourcing narrative power within civil society. Including:
What is narrative power and why is it such an important tool for CSOs?
Does narrative work tend to focus more on developing narratives that are relevant to cause areas in which philanthropic organisations work, or on developing narratives aboutthe nature and role of philanthropy itself?
What are the most prevalent narratives about philanthropy that need to be challenged or changed?
What are the advantages of adopting an ecosystem approach to resourcing narrative work? How can funders support the various actors in the ecosystem to work well together?
What infrastructure is required to enable CSOs to make the most of narrative as a tool?
What particular role can foundations play in supporting narrative infrastructure?
To what extent does developing narrative power require a willingness not to set specific goals/ timescales or to demand attribution of inputs to outcomes? Does this potentially make it harder to resource if funders demand measurability?
How do you manage the tension between the urgency of issues such as climate breakdown or racial injustice and the fact that narrative work often requires patience and a willingness to work over longer timescales?