

Total Cash Confidence with Dan Sullivan and Joe Polish - 10xTalk Episode #227
21 snips May 3, 2024
Dan Sullivan and Joe Polish discuss Total Cash Confidence and the shift in entrepreneurship towards selling ideas and processes. They highlight strategies for creating predictable revenue streams, coaching benefits, prioritizing customer satisfaction, and the evolution of business from tangible goods to intangible assets.
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Shifting Value in Entrepreneurship
- Entrepreneurship is shifting from selling tangible goods to intangible assets like ideas and processes.
- Value creation is now more about unique processes than physical products.
Achieve Total Cash Confidence
- If your money-making method is unpredictable and anxiety-inducing, it's likely unsustainable.
- Strive for total cash confidence to free yourself from financial worries.
Getting Paid Upfront
- Ask yourself what value you offer and who your ideal clients are, so they enthusiastically pay upfront.
- If upfront payments seem impossible, re-evaluate your value proposition and target audience.