Cognitive Bias and its Impact on Design Ft. David Dylan Thomas
Jul 19, 2021
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An expert in cognitive bias and its impact on design, David Dylan Thomas discusses the role of pattern recognition in cognitive bias and the influence of cognitive biases on design. He explores the societal patterns and narratives that shape gender roles and emphasizes the importance of representation. The podcast also delves into the impact of cognitive bias on design decisions and promotes inclusivity in design practices.
Awareness of cognitive biases is essential in design to navigate bias and create inclusive solutions.
Tech platforms exploit cognitive biases for addiction, emphasizing the need for ethical choices prioritizing user well-being.
Challenging biases and seeking diversity and representation are crucial for creating inclusive narratives and perspectives.
Deep dives
The Power of Inclusive Design
In this podcast episode, David Dylan Thomas discusses the importance of inclusive design and the role of bias in decision-making. He emphasizes the need to navigate bias and actively seek out information about cognitive biases. He shares personal experiences and explains how pattern recognition can lead to implicit biases. David also talks about the Cognitive Bias Podcast and the significance of understanding cognitive biases in design and social justice. He highlights the potential harm caused by confirmation bias and the importance of challenging biased narratives. David encourages individuals to actively seek diversity, representation, and inclusion in their work and personal lives.
The Exploitation of Cognitive Biases
In this episode, David Dylan Thomas discusses the deliberate exploitation of cognitive biases by the tech industry. He explains how platforms like Facebook and Twitter use cognitive biases such as intermittent rewards to make their platforms addictive. He highlights the importance of understanding these biases and their impact on user behavior and decision-making. David also mentions how these biases can be used for good, instead of solely for profit. He emphasizes the need for companies to take responsibility and make ethical choices that prioritize the well-being of users.
Challenging Bias and Building a More Inclusive Culture
David Dylan Thomas delves into the role of bias in society and addresses the challenges of bias in industries like advertising and media. He discusses the power of representation and the impact it has on shaping narratives and perspectives. David emphasizes the need to challenge biases and actively seek out diverse voices and perspectives. He highlights the importance of actively questioning and unlearning biases, both on an individual and organizational level. He suggests starting small, taking small steps towards change, and influencing corporate policies and practices to foster inclusivity and equity.
The Importance of Individual Change
In this episode, David Dylan Thomas explores individual change in relation to bias and inclusivity. He shares his personal experience and discusses the journey towards self-awareness and self-improvement. David emphasizes the importance of therapy in understanding oneself better and recognizing personal biases. He also highlights the benefits of practices such as meditation and metacognitive meditation in slowing down and challenging unconscious biases. David encourages individuals to focus on their values and actively seek diverse perspectives to unlearn biases and make progress in creating a more inclusive society.
A Call for Inclusive Approaches and Corporate Change
David Dylan Thomas advocates for inclusive approaches and corporate change. He suggests starting small but impactful by incorporating inclusive practices in the day-to-day operations of organizations. David emphasizes the significance of integrating inclusive design and accessibility in policies, budgets, and estimation sheets. He encourages designers and professionals to push for change by challenging and questioning existing norms and biases. David highlights the power of consistency bias and leveraging it to establish inclusive practices as defaults within corporate systems.
Created by SOUR, this podcast is part of the studio's "Future of X,Y,Z" research, where the collaborative discussion outcomes serve as the base for the futuristic concepts built in line with the studio's mission of solving urban, social and environmental problems through intelligent designs.
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