Pro Tactics: Repetition and Reflection

One of the key differences between pro entrepreneurs and amateurs is their approach to repetition and reflection. Professionals understand that success comes from consistently testing and iterating ideas. To achieve this, entrepreneurs should create a standard operating procedure (SOP) for finding problems worth solving. The SOP guides the process of speaking with customers, understanding their language, and honing in on the specific problem. Through repetition and reflection, founders can refine their understanding of the problem and identify the stakes involved. Building SOPs allows entrepreneurs to offload processes, iterate quickly, and optimize for consistent success.