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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING
Oct 2, 2024
Discover unique marketing tips and the importance of engaging with your audience post-registration to boost event attendance. Enjoy a humorous take on fashion faux pas and the etiquette of movie watching, complete with amusing stories about sneaking snacks into theaters. The discussion blends actionable insights with playful commentary, ensuring both marketers and casual listeners find value and entertainment!
08:46
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Quick takeaways
- Continuing to market to attendees after registration significantly increases event show-up rates by over 30%.
- Engaging audiences with light-hearted discussions on social norms fosters relatability and connection beyond traditional marketing strategies.
Deep dives
The Value of Continued Marketing After Registration
Continuing to market to individuals after they have registered for an event is a significant tactic that many marketers overlook. This approach enhances the perceived value of the event, making attendees feel like the occasion is important and worth attending. Research shows that show-up rates increase by over 30% among participants who see ongoing promotions compared to those who do not. This ongoing engagement helps keep the event top of mind, reducing the likelihood of forgetfulness and encouraging attendees to share the information with others.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode