The Customer Success Playbook Customer Success Playbook Season 2 Episode 13 - This week in CS 1
Summary:
In this episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger delve into the shifting landscape of customer success (CS). The discussion highlighted several pivotal trends:
- Increasing Importance of CS: The surge in attendance at CS events like the Totango Summit reflects the growing significance of customer success roles in businesses.
- Role Rebranding Impacts Talent Acquisition: A noteworthy shift in job titling from 'program manager' to 'customer success' in Oklahoma led to a dramatic increase in the quality and quantity of applicants, emphasizing the attractiveness of the CS label.
- Community and Learning: Events and webinars, such as those hosted by Success Coaching and Client Success, are pivotal for professional growth and networking within the CS community.
- Innovative Tools and Models: The discussion covered new frameworks and tools that facilitate CS operations, including a new customer value framework by Sixth Sense and automation tools by Matik, which enhance efficiency in creating customer engagement materials.
Analysis:
The conversation between Trebon and Metzger provides insights into the evolution of customer success as a pivotal element of modern business strategy. As companies increasingly recognize the value of CS, there's a notable shift towards more strategic and data-driven approaches in managing customer relationships. This transformation is evidenced by the integration of advanced tools and methodologies that streamline operations and enhance customer engagement.
Evolving Job Roles and Titles: The change from 'program manager' to 'customer success' not only highlights the dynamism of job roles but also reflects a strategic repositioning that companies are adopting to attract talent. This rebranding signifies a broader shift in the job market and applicant pool towards the CS branding.
Professional Development and Networking: The emphasis on CS-related events and webinars underscores the importance of continuous learning and community engagement in professional growth. These platforms provide invaluable opportunities for sharing best practices, learning from industry leaders, and forging beneficial networks.
Technological Advancements: The adoption of new tools like the customer value framework by Sixth Sense and automation solutions by MatiK demonstrates the industry’s shift towards leveraging technology to enhance the efficiency and effectiveness of CS operations. These innovations not only save time but also allow CS professionals to focus on strategic activities that directly impact customer satisfaction and retention.
In conclusion, the episode from the Customer Success Playbook Podcast vividly illustrates the evolving nature of customer success roles within the corporate landscape, highlighting the importance of strategic positioning, community building, and technological integration in mastering the art of customer success.
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You can also find the CS Playbook Podcast:
YouTube - @CustomerSuccessPlaybookPodcast
Twitter - @CS_Playbook
You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.
You can find Roman at:
Roman Trebon on Linked In.