The Long Game Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)
When you think your company is media marketing oriented, you might be focusing on content marketing alone.
As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap.
Show topics:
- What are the defining characteristics of a media company?
- The misunderstanding behind effective media marketing.
- How does a company think and act like a media company?
- How to compete with other media companies.
Show Links
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/