Moving Past The AI Hype - A Conversation With LexisNexis' Jeff Pfeifer
Sep 8, 2023
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Jeff Pfeiffer, Chief Product Officer at LexisNexis, discusses legal AI progress, hype versus reality, law firm adoption, and tangible benefits. Topics include navigating the AI hype cycle, enhancing legal workflows with AI, growing law firm interest, avoiding disillusionment, and real-world benefits driving adoption.
Law firms are actively exploring and adopting AI to enhance legal workflows and improve productivity in tasks such as document creation and drafting.
LexusNexus has developed mechanisms and controls in their AI tool to ensure citation references are verifiable and accurate, reducing the rate of hallucinations and improving the quality of answers.
Deep dives
AI in the Legal Industry
The podcast episode discusses the current state of AI in the legal industry and its potential impact. The speaker, Jeff Fiffer, Chief Product Officer for LexusNexus, highlights that law firms are more engaged with AI and are actively exploring its possibilities. He explains that generative AI has the potential to significantly improve productivity in legal tasks, particularly in document creation and drafting. Jeff also mentions LexusNexus' new application called Lexus Plus AI, which focuses on conversational interactions, such as asking questions, drafting basic documents and clauses, and summarizing information.
Controlling for Hallucinations
Jeff discusses the challenge of hallucinations, where AI models generate answers that seem realistic but may not be accurate. He emphasizes the importance of controlling for hallucinations, particularly in citation references. Jeff explains that LexusNexus has developed mechanisms and controls in their generative AI tool to ensure citation references are verifiable and accurate. He also mentions the use of trusted datasets and deep access to authoritative content to reduce the rate of hallucinations and improve the quality of answers.
Collaboration with Microsoft and Future Opportunities
The podcast highlights the collaboration between LexusNexus and Microsoft, and the strategic focus on bringing AI insights to Microsoft's online environment, including Word, Outlook, and Teams. Jeff explains that their objective is to enable lawyers to interact with AI technologies seamlessly within familiar platforms. He also mentions that while search capabilities are currently well-developed, the future potential lies in the drafting aspect, where high-quality drafts can be generated, reviewed, and expanded. The podcast concludes by expressing optimism about the progress and benefits of AI in the legal industry, including improved efficiency, access to legal services, and advancements in knowledge management.
We sat down with Jeff Pfeifer, Chief Product Officer at LexisNexis during ILTACON 2023 to get his insights on legal AI progress, hype versus reality, increased law firm adoption, and the importance of demonstrating tangible benefits.
Topics covered:
Navigating the legal AI hype cycle
AI’s potential to enhance legal workflows
Growing law firm interest and hands-on exploration
Avoiding the “trough of disillusionment”
Real-world benefits driving adoption over hype
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