Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of going direct to consumer.

Talking Points:

• How to measure the lifetime value of fans? – (3:40)
• How can clubs overcome the challenge with the lack of live rights? – (12:00)
• What are the barriers holding the industry back from direct to consumer? – (21:38)
• What role does sponsorship play within direct to consumer? – (25:04)
• Which is more valuable to sponsors, a club’s brand or a club’s fans? – (37:36)