AM/PM Podcast #470 - The Great Shift: Why the Next 24 Months Will Redefine Amazon Seller Success
In this episode, we discuss how the next two years will redefine Amazon seller success. From AI and data to smarter testing, learn what it takes to stay ahead in the fastest-changing e-commerce era.
Join us on this episode as we explore the journey of Anthony Cofrancesco, a trailblazer in the e-commerce industry. Listen in as Anthony recounts his experiences from founding a conversion optimization agency for Amazon sellers to becoming a prominent speaker and e-commerce expert. He shares valuable insights from his early entrepreneurial days in Asia, where he co-founded a company focused on enhancing Amazon listings through graphics, video, and copywriting services. Discover how living in the Philippines, amidst a vibrant entrepreneurial community, allowed Anthony to significantly grow his business, eventually leading to the acquisition of his agency and his remarkable success with PickFu.
In a fascinating discussion on A/B testing, Anthony reveals how integrating testing into business strategies can drive substantial growth. Hear about his journey with PickFu and how strategic A/B testing helped brands like Thrasio's Angry Orange and Pink Miracle achieve remarkable sales increases. Anthony underscores the importance of moving beyond gut instincts, emphasizing that the initial investment in testing can yield significant long-term benefits. Learn how continual experimentation and rigorous testing can be the keys to success in today's competitive e-commerce landscape.
The conversation also explores the future of e-commerce, highlighting the evolving role of AI in streamlining business execution for Amazon sellers. Anthony discusses the challenges faced by sellers in navigating the overwhelming amount of information and how AI can revolutionize this space, enabling more efficient expansion across platforms like Amazon, Shopify, and retail. As the market becomes increasingly complex, Anthony stresses the need for sellers to adopt sophisticated systems and processes to maintain a competitive edge. Tune in to gain a comprehensive understanding of the dynamic nature of e-commerce and the pivotal role of execution in achieving business success.
In episode 470 of the AM/PM Podcast, Kevin and Anthony discuss:
- 00:00 - From Graphics to Data
- 02:07 - Business Partnership in the Philippines
- 08:39 - A/B Testing Discoveries and Results
- 17:11 - Using PickFu for Faster Market Research
- 20:16 - Optimizing Image Order for Conversions
- 22:18 - The Changing Landscape of Amazon Selling
- 27:19 - Maximizing Execution for Business Growth
- 35:46 - Future of Amazon Business Analytics, Execution, and Education
- 44:46 - Future of Consumer Spending and AI