A Product Market Fit Show | Startup Podcast for Founders He took on Robinhood & built Public.com into a $1B company with $440M raised. | Jannick Malling, Founder of Public.com
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May 12, 2025 Jannick Malling, co-founder of Public.com and a fintech innovator, shares his journey in revolutionizing stock market access. He discusses the explosive growth from a beta to millions of users, driven by fractional shares and savvy marketing during the GameStop surge. Jannick emphasizes the importance of a relentless product focus and solving enduring problems for sustainable success. Plus, he reveals unique strategies for capturing virality and building a strong community among investors.
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Jannick's Early Fintech Journey
- Jannick Malling started early in fintech with SexoBank at age 17 and built up extensive trading experience before founding Public.com.
- His early ventures involved coding, trading, and API trading platforms, selling those businesses before moving to the US.
Overcoming Stock Market Fear
- Many investors fear the stock market due to perceptions of risk and complexity, avoiding it despite its long-term wealth-building power.
- Fractional shares solve diversification barriers by allowing small investments spread across many companies, reducing concentration risk.
Start Small with Fractional Shares
- Start investing immediately even with small amounts using fractional shares to build a diversified portfolio easily.
- Focus on dollar amounts, not share counts, to simplify and accelerate portfolio building and encourage dollar-cost averaging.