Small Business Pivots Entrepreneurial Insights & Fashion Innovation: E-Commerce & Inclusivity | Ashley Lacer
Ashley Lacer, the dynamic force behind Michelle Mae, joins us to share her inspiring entrepreneurial journey from a background in agricultural business to leading a successful women's retail brand. Discover how Ashley's grandparents' small business influence shaped her unique approach to prioritizing team culture and customer satisfaction. Learn how her initial ventures, including a wedding coordination company and the online community Ella Lane, paved the way for her thriving wholesale model that now reaches over 2,000 stores nationwide.
Uncover the secrets of a fashion entrepreneur who has revolutionized the industry with her commitment to size inclusivity, offering styles from extra small to 4XL. By focusing on working on her business rather than just in it, she highlights the critical role of strategic planning, expert hires, and building a warehouse to manage costs and enhance staff benefits. We engage in a heartfelt discussion on overcoming challenges, fostering a supportive company culture, and the pivotal moments that drive business growth.
Balancing the demands of work, life, and business growth is crucial, and our conversation delves into strategies for achieving this equilibrium. From finding the right accountant to building lasting relationships with boutique partners, the importance of trust, authenticity, and quality over digital marketing becomes evident. Ashley's insights on creating a sustainable business model offer valuable lessons for aspiring entrepreneurs aiming to build a stress-free, balanced, and successful work environment. Join us for this enriching episode packed with actionable insights and practical advice.
Ashley Lacer: CEO and Founder of Aspire Growth Advisors
Website(s):
https://www.michellemaewholesale.com/
https://ellalane.com/collections/michelle-mae-brand
Instagram: https://www.instagram.com/ellalaneboutique/
Facebook: https://www.facebook.com/EllaLaneBoutique
TikTok: https://www.tiktok.com/@ellalaneboutique
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