Sync’s Rising Tide: Jeff Van Driel, mVibe CEO

Why are cover songs so popular? And it’s not just with fans but with Hollywood too. Jeff Van Driel knows: he’s CEO of mVibe, a platform for sync licensing cover songs. This week on the podcast, Jeff gives host Dmitri Vietze a micro-to-macro view of the music biz starting from mVibe’s B2B niche. Jeff explains how mVibe’s platform offers tech solutions that are unique to connecting music supervisors with the perfect cover song, but have the potential to scale to solve larger industry problems. From his past at the classical music giant NAXOS (classical music is all cover songs, after all!) to the rapid growth of sync licensing in recent years, get Jeff’s perspective from that sweet spot where music and tech meet. Find out how mVibe cuts through the noise in the marketplace and why cover songs are so hot right now. What are the next big innovations on the music for picture horizon ? Why isn’t Jeff worried about A.I. music creation? What’s next for mVibe’s platform? 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter and facebook. What do you think? Connect with Dmitri Vietze on Facebook, LinkedIn, and Twitter.