SchoolCEO: K-12 Marketing + Communications Brand Ambassadors
Jun 3, 2025
Transforming teachers and staff into passionate brand ambassadors can elevate a school's reputation. The podcast highlights a successful case study from Santa Ana Unified School District, showcasing the power of storytelling and community engagement. Listeners gain practical tips on implementing similar strategies to enrich their own educational environments. Dive into the insights that encourage staff to share their narratives and connect more deeply with their communities.
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Lynette White's Brand Ambassador Story
- Lynette White trained Santa Ana Unified staff as brand ambassadors during the pandemic to boost community connection remotely.
- Her course teaches alignment with district values, social media skills, and content creation to showcase school stories.
Staff Want to Boost Their District's Reputation
- Most teachers and staff feel responsible for improving their district's reputation when speaking about it.
- Yet, a significant portion has never received formal training on brand and messaging priorities.
How to Build a Brand Ambassador Program
- Motivate staff with professional growth benefits and community connection to become brand ambassadors.
- Provide training courses with PD credit and handy tools like brand cheat sheets to support effective storytelling.