SchoolCEO: K-12 Marketing + Communications cover image

Brand Ambassadors

SchoolCEO: K-12 Marketing + Communications

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Harnessing the Power of Brand Ambassadors in Education

This chapter explores the implementation of a brand ambassador training program in K-12 education, using Santa Ana Unified School District as a case study. It emphasizes the role of storytelling and community engagement in enhancing a district's reputation, while offering practical tips for schools to adopt similar strategies.

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