Skyhawks Sports Academy on Marketing Safety, Trust and DEI at the Local Level

Brett Larimer is the Executive Director of Brand Development for Skyhawks Sports Academy, the nation's leading youth sports camp franchise. With 10 different sports offered and a line of STEM sports programs that combine physical activity with math and science, Skyhawks offers something for everyone and Brett leads the charge in developing and executing marketing strategies across their portfolio of services. 

In this episode of the Art of Franchise Marketing, Brett and Madeleine discuss how to overcome obstacles with safety, privacy concerns, brand compliance, and tailoring diversity/inclusion efforts to specific markets while marketing the Skyhawks brand, how she helps franchise owners localize their marketing while still incorporating national brand standards, and the digital tactics that work as they shifted their strategy away from die-hard sporty parents towards everyday parents.