In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We’ll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention.

Tweet Source: https://x.com/codyplof/status/1824879975323070783

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

The Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)