The B2B Revenue Executive Experience Episode 175: Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod
A noble purpose isn’t something that just happens.
It’s not like you need Bill Gates’ success to have one.
In reality, it’s the other way around.
Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More, to discuss why finding purpose is such an important step for any successful organization.
Lisa explains:
- Why you need a purpose
- How to find your aim and your lane
- Why success means being able to sit with uncertainty
- Why your customers should value you and not just your product
This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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