The Why Factor

Why do we text instead of talk?

Jan 27, 2020
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ANECDOTE

Gary Turk's Viral Film

  • Gary Turk created a viral short film called "Look Up" to show how phones prevent real connections.
  • The man in the film misses a romantic opportunity by looking at his phone instead of talking.
INSIGHT

Control Drives Texting Preference

  • We choose texting because it offers control over responses and lets us edit messages.
  • Talking live requires immediacy and vulnerability that texting avoids.
INSIGHT

Texting Changes Human Interaction

  • Texting is very useful and widespread but it may diminish something deeply human.
  • We now curate our interactions differently than in the landline phone era.
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