

Buckle Brothers (w/ Nate Smith)
Feb 19, 2025
Nate Smith, a rising star in country music known for his viral success on TikTok, joins the conversation to discuss the future of music promotion in the digital age. He shares insights on the pressures artists face with social media and the need for authenticity amidst rapid technological changes. They reminisce about the essential elements of an unforgettable country concert and explore the balance between personal connections and social media presence while laughing over the absurdities of their journeys in the industry.
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Nate Smith's Background
- Nate Smith, a rising country artist, gained popularity on TikTok.
- John Crist invited him to Net Positive because he discovered Smith played at his youth group.
TikTok's Importance in Country Music
- Country artists heavily rely on TikTok for promotion, but dislike the platform's volatility.
- Smith and Crist believe the music industry would adapt if TikTok disappeared.
Social Media and Authenticity
- Crist and Smith discussed the challenges of social media and authenticity.
- Crist shared how he purchased his domain name for a much higher price after initially delaying.