Shift: A podcast about mobility

Calstart’s Michael Berube: How the industry can improve EV education

Nov 23, 2025
Michael Berube, the new CEO of CalStart and former U.S. Department of Energy official, dives into the electric vehicle landscape. He highlights the vital role of public-private cooperation in navigating policy volatility. Berube points out the gaps in EV education and dealer training, urging for clearer consumer tools. He discusses how states are stepping up to fill federal voids, and emphasizes the necessity for industry involvement in crafting stable policies. His insights into pricing and the impact of tax credits offer a thought-provoking look at the future of EVs.
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INSIGHT

Transportation At An Inflection Point

  • Transportation is at an inflection point driven by electrification, automation, connectivity, and massive investment.
  • Michael Berube says this creates rapid change but also non-linear bumps that require careful planning.
INSIGHT

Policy Volatility Undermines Long-Term Planning

  • Volatility in public policy and long automotive investment cycles clash and undermine planning.
  • Michael Berube argues industry needs multi-year stability to make billion-dollar decisions.
ADVICE

Engage Public Policy Proactively

  • Participate constructively in public policy processes and accept tradeoffs for long-term stability.
  • Michael Berube urges industry to clearly signal commitment to electrification to attract supportive policy.
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