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575. The Rise and Repair of the Intangible Economy feat. Jonathan Haskel

Aug 11, 2025
Jonathan Haskel, a Professor of Economics at Imperial College, dives into the intricate world of the intangible economy. He discusses the challenges of valuing intangible assets like data and branding, and the necessity for institutional reforms to keep pace with this shift. Haskel highlights how AI can transform productivity akin to historical technological revolutions. The conversation also touches on the varying financial structures worldwide and the role of 'bullshit jobs' in supporting the evolving economic landscape.
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INSIGHT

Economy Has Become Intangible-First

  • The economy has shifted from producing tangible goods to producing intangibles like software, scripts, and branding.
  • This shift breaks many traditional frameworks in economics, law, and measurement, requiring new approaches.
ADVICE

Adjust Profitability For Intangible Capital

  • When valuing firms, adjust capital measures to include intangibles before judging abnormal profitability or markups.
  • Regulators and analysts must avoid misreading size and apparent high returns driven by unmeasured intangible capital.
ADVICE

Measure Intangibles Through Better Surveys

  • Statistical agencies should expand questionnaires to collect firm-level spending on software, R&D, design, and training.
  • Use detective work and alternative data to rebuild national accounts and better reflect intangible investment.
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