The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM

My Favorite 5 Business Ideas in the Swimming Industry. Ep. #046

Jul 31, 2024

In a captivating conversation, Josh Scott, owner of SwimSRQ and Swim Academy, shares his journey from competitive swimming to successful swim schools. He highlights innovative business ideas like renting pools for lessons and creating unique spaces for swim instruction. Josh discusses the importance of ethical teaching practices that prioritize student engagement, the challenges of managing finances in the industry, and effective marketing strategies. He also explores the competitive landscape and offers invaluable advice for aspiring swim school entrepreneurs.

52:19

Episode guests

Josh Scott

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

A profitable swim school model utilizes weekend pool rentals while offering lessons during the week to maximize usage and minimize costs.

Improving instructor compensation and incentives is vital for enhancing teaching quality and addressing customer dissatisfaction in swim schools.

Leveraging digital marketing effectively through platforms like Facebook and Google Ads is essential for acquiring customers in the swimming industry.

Deep dives

Innovative Swim School Model

A sustainable and profitable model for swim schools involves offering lessons during the week and renting pool space during peak hours on weekends. Swim schools can charge between $300-$400 per hour for renting their facilities, with potential profitability even if they don't own the property. This approach allows for maximizing pool usage and minimizing overhead costs, making it an appealing option for aspiring swim school owners. Such models can also adapt to market demands without significant financial risk.

Intro

2min

From Competitive Swimming to Entrepreneurial Success in Swim Education

2min

Navigating the Swim Space Rental Market

12min

Instilling Love for Swimming: The Ethical Approach to Teaching

3min

Navigating Swim School Finances

8min

Competitive Dynamics in the Swim School Industry

3min

Innovative Strategies in the Swimming Industry

23min

I sat down with Josh Scott, owner of SwimSRQ and Swim Academy, to learn about his businesses and to explore four different business ideas you can start in the swimming industry.

From renting a house just for the pool to offering swim lessons in above-ground pools at strip malls, learn how to make money in the swim industry with creative and innovative ideas.

Timestamps below. Enjoy!
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01:32 Introduction to Josh Scott and His Swim Schools

02:28 The Origin Story: From Competitive Swimming to Swim Schools

03:50 Starting Small: Renting Pool Lanes and Growing

05:56 Challenges and Strategies in Expanding Swim Schools

08:38 Marketing and Client Acquisition Tactics

12:33 Business Model and Instructor Compensation

16:59 Competition and Market Dynamics

19:45 Financials and Location Economics

24:23 Advice for Aspiring Swim School Entrepreneurs

27:01 Franchise Wars in the Swim School Industry

28:13 Cost and Logistics of Building Swim Schools

29:47 Referral Marketing and Customer Acquisition

31:18 Ethical Customer Retention Strategies

33:19 Exploring Tangential Business Opportunities

36:25 Innovative Swim School Models

38:05 Leveraging Existing Spaces for Swim Schools

49:35 Private Equity and Future Prospects

50:42 Concluding Thoughts and Future Plans

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