The Rebooting Show The Daily Upside's niche strategy
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Apr 8, 2025 Patrick Trousdale, CEO of The Daily Upside, shares insights from his transition from investment banking to media entrepreneurship. He discusses how niche products like Advisor Upside and ETF Upside are enhancing their value chain. The conversation covers the pivotal role of original journalism in differentiating their brand and navigating the evolving newsletter landscape. Trousdale emphasizes sustainable growth through meaningful B2B relationships and addresses challenges posed by AI tools on content creation, advocating for detailed insights over summarization.
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Niche Audience Drives Growth
- Financial professionals form the most loyal audience segment for The Daily Upside.
- Building vertical newsletters like Advisor Upside taps into this niche effectively for growth.
Leverage Experts and Mixed Growth Channels
- Use industry experts with strong personal brands to attract niche audiences.
- Combine organic sign-ups with targeted conference presence and paid ads for growth.
Journalism Over Paid Growth
- Prioritize investment in journalism and editorial talent over acquisition for durable brand building.
- Shifting budget away from paid growth helped attract high-tier B2B advertisers.