Better Advertising with BTR Media Amazon’s AI Tools and What’s Next with Jay Richman
Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer.
Jay also shared some fun moments from behind the scenes, like how their AI keeps adding pumpkins to every photo (seriously) and explained why interactive audio ads, where customers can literally say “Add to Cart” through Alexa, are the future.
If advertising tools or creative have ever felt overwhelming, this episode shows how everything is about to get a lot simpler.
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