72. Solo Brand Safeguard: Trademarking Tips for Solopreneurs With Julie Tolek

In this episode, we explore a topic that could make all the difference in your solopreneurial journey – trademark registration. 

Whether you're a seasoned solopreneur or just starting out, this episode will equip you with the knowledge you need to navigate the world of trademarks effectively.

We chat with Julie Tolek about:

• What a trademark is and why it's important for a solopreneur’s business

• Benefits of registering a trademark

• Types of trademarks a solopreneur can register for their business

• The process of trademark registration, and how long it typically takes

• Potential legal consequences if another business claims you're infringing on their trademark

• Whether or not solopreneurs need a lawyer to help with the trademark registration process, or if they can do them themselves

• The difference between a registered trademark and an unregistered trademark

• Whether or not a person can trademark a name or phrase that is commonly used in their industry

• The process for renewing and maintaining a trademark registration over time

• How people can enforce their trademark rights if they discover someone is using their trademark without permission

And even more! Be sure to tune in.

Episode show notes can be found here: https://www.lifestarr.com/podcast/trademarking-tips-for-solopreneurs