B2B Prospecting & Sales: Book Appointments Using Linkedin - Michael Hanson (@Growth Genie)

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Feeling you are giving too much in your sales calls? Are you asking a lot from your buyers? The answer is balance. Michael Hanson, from Growth Genie, has brought the Yin-Yang philosophy to sales. In this episode, he explains a powerful step-by-step framework to book an appointment with any prospect following the trigger-pain-solution sequence. On top of that, he shares his experience with B2B sales teams, how to research companies, and ask with a helping attitude for a human-to-human conversation. Whether B2B or B2C, once you apply Michael Hanson's Taoist principles, your sales will flow like water, my friend.

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🎙️Guest’s Bio

Michael Hanson is specialized in outbound prospecting, Linkedin social selling, and sales cadences. He's the founder and CEO of Growth Genie, a sales consulting company helping B2B sales teams to book appointments and close deals with qualified prospects. He's helped CloudTaskto scale from 5 to 200 employees, thanks to his vast experience in sales and marketing. Michael is also a speaker at events and podcasts like Sales Hacker, the Salesman, Modern Sales Pros, Leadfeeder, and Vidyard.

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👂Listen out for:

• What is the Yin and Yang of selling
• The ideal time of research you should invest in each prospect
• Why robot-like salespeople are WORSE than authentic humans at sales
• How to book more sales calls using the trigger-pain-solution framework
• A better alternative for scheduling appointments than asking for a “15-min chat”

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🎁Bonus:

• Reach out to Michael on Linkedin: https://www.linkedin.com/in/michael-hanson-/
• Check out Growth Genie, Michael’s company, to Empower Your B2B Sales Team: https://growthgenie.co/

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📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

#MichaelHanson #GrowthGenie #SellingWithLove

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