Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #102- Guerilla Marketing Tactics: Standing Out in Overcrowded Home Service Markets
Mar 7, 2024
Discover how small home service businesses can compete against industry giants by embracing community engagement and guerrilla marketing tactics. Explore the success of a company in Northeast Nashville through community involvement, football sponsorships, and innovative marketing strategies like oversized interactive mailers.
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Owning Local Backyards
- Small home service companies can't beat giants head to head due to massive budgets.
- Focusing narrow community ownership creates competitive advantage against large companies.
Darringer's Community Dominance
- Darringer dominates Gallatin, TN market by owning local sports and community events.
- Their community engagement keeps out much larger competitors despite average company operations.
Build Dedicated Community Teams
- Smaller companies should form dedicated teams for community marketing and rotate focus areas.
- Deep local engagement beats broad brand awareness strategies used by larger firms.