Investing in Creators and Building Loyal Connections with Sima Gandhi

Episode 150: With the creator economy set to exceed 30 billion in 2022 (yes, you read that right), it may surprise you that content creators still struggle to be taken seriously by investors and financial institutions. Today’s incredible guest Sima Gandhi, co-founder of Creative Juice, is on a mission to change this, by offering an authentic alternative to the typical bank that connects finances and social media all in one place. Being a user of Creative Juice herself, Natalie gets curious about what it takes to build such a powerful platform, hire the right people, and find a balance between business and creativity. The future of the creator economy is bright and filled with potential, so jump on board alongside Sima and Creative Juice, as they pave the way for content creators both financially and creatively. 

Today’s episode dives into: 

• How to build an amazing team based on values 
• Content strategy and the importance of consistency over frequency 
• The future of the creator economy and the key metrics to help it grow 
• How Sima built loyal relationships with some of the top creators like Mr. Beast, Shelby Church and Carter Sharer 

Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Creative Juice on Twitter @getjuice and check out their website www.getjuice.com 

Thank you to our sponsors for making this episode possible. Check out these deals just for you: 

MAGIC MIND – Head to magicmind.co/reel and use promo code REEL for 20% off your order.  

DOONEY & BOURKE - For 20% off your first order, visit Dooney.com/REAL and use the code REAL before April 30, 2022. 

Learn more about your ad choices. Visit megaphone.fm/adchoices