How to Choose Tools to Enhance and Improve Agency Operations

Melissa Morris, an expert in optimizing tech stacks for agency operations, shares invaluable insights in this discussion. She emphasizes the importance of selecting the right CRM and project management tools to enhance efficiency. Strategies for fostering team adoption of new technologies reveal the need for empathy and training. Morris also highlights the role of AI in streamlining processes and improving content creation while maintaining a personal touch. Plus, she offers a free tool audit to help agency owners refine their operations.