Seth Godin on Significance, Status, and the Future of Work

This episode is a special repost from the archives of The Jess Larsen Show on Innovation & Leadership, featuring legendary author and thinker Seth Godin. Originally recorded around the launch of his book The Song of Significance, this conversation feels even more relevant now than when it was first released.

Seth and Jess dig into why the industrial age model of work is breaking down—and what should replace it. They talk about how to build workplaces where people don’t just show up, but come alive: doing work that matters, with people they care about, in environments of dignity, agency, and meaning. Seth shares powerful stories about Ray Anderson’s carbon-neutral carpet company, Jacqueline Novogratz and Acumen’s patient capital, and a $3 pair of eyeglasses that changes someone’s entire life.

If you’re a founder, CEO, fund manager, or leader who cares about more than just the next quarter’s numbers, this replay is a roadmap for building companies that race to the top—not the bottom.

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Seth Godin & His Incredible New Book “The Song Of Significance.”