Marketing SpeakĀ® 530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
Dec 3, 2025
Mark Williams-Cook, the founder of Also Asked and a seasoned SEO expert, dives into the evolving dynamics of AI and SEO. He discusses how AI agents are reshaping brand perception and consumer interactions, likening traditional search to a mall compared to the concierge experience AI offers. Privacy concerns and the potential decline in click data are also addressed. Mark emphasizes the importance of technical SEO and a multi-site presence to thrive in this AI-driven landscape, encouraging brands to leverage storytelling for organic visibility.
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AI Workflows Often Get Shelved
- Many companies built flashy AI workflows that later produced errors and were taken offline.
- Mark saw competitors doing the same, revealing inflated expectations in the AI hype cycle.
Brand Perception Moves To LLMs
- Brands will be defined by what LLM-based systems 'think' about them rather than only by company messaging or reviews.
- Users will rely on agents for convenience, shifting discovery to agent-accessible signals and summaries.
Search Signals Could Dry Up
- If users stop clicking through to websites because agents return answers, search interaction signals that power rankings will diminish.
- Companies are building AI-enabled browsers to regain browser-level interaction data and reduce inference costs.
