E124 - After Making $40M Online, This Is My Best Advice To Get Rich | Charlie Morgan

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Jan 11, 2026

Charlie Morgan, a dynamic online entrepreneur who created a free Academy to teach agency fundamentals, shares his journey from burnout to breakthrough. He reveals how making courses free sets him apart in a saturated market. Charlie discusses the pressures of sudden wealth and the misconceptions of 'passive income,' emphasizing the hard work beneath the glamour. He candidly reflects on relationships, his ambitions for billionaire status, and the importance of authentic connections after success.

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ADVICE

Use A Free Course As A Moat

Make an exceptional free course to build an unbeatable moat and funnel high-ticket clients.
Free, high-quality education forces competitors to outwork you or build something demonstrably better.

INSIGHT

Owning First Principles Wins

Owning first principles lets you 'own the truth' in a niche and block competitors.
Publicly teaching fundamentals creates long-term authority that cheap copycats can't easily displace.

ANECDOTE

Dropping Out After A Sales Revelation

Charlie dropped out after learning his lecturers had no real business or sales experience.
He quit the next day and later found an apprenticeship that taught him sales and changed his trajectory.

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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.

You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.

Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.

00:00 Introduction
04:38 Making a free course as a moat against competitors
07:00 The arms race of flex marketing and selling the dream
10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path
16:42 Burning out after juggling four jobs and chasing redemption
21:33 Becoming a PT and growing fast as a fitness OG on Instagram
24:33 The viral Dubai video and its polarising reactions
29:52 Why sudden wealth and no guardrails can derail your growth
33:21 Realising nice things don’t equal happiness or fulfilment
36:33 When you’re financially set in your 20s, then what?
42:26 Turning obsession into output and how love for work evolves
46:45 Gym as therapy, consistency, and reclaiming power through strength
50:59 Content, gaming addiction, and transferring energy into building
54:43 Saturation, short-form fatigue, and the trap of constant content
59:32 Cancel culture fading and leaning more into your true self
01:04:01 Collaborating with controversial guests and audience backlash
01:08:08 Why negativity often hides insecurity
01:18:40 Balancing work obsession with a relationship
01:25:12 Kids, priorities, and choosing the right partner for legacy
01:30:33 Making real friendships after success and the Dubai filter
01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety
01:36:38 Building software to solve your own business pain points

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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» Follow Charlie
Instagram: https://www.instagram.com/charliemorganbiz/?hl=en
Academy: https://www.skool.com/academy/about